The City of Aliso Viejo
Brand Identity Design

Developed as a master planned community, Aliso Viejo is a city that fosters an all-inclusive California lifestyle. Since it incorporated in 2001, the city had adopted various identities and public-facing marks that created a fragmented brand experience. 

We developed a strategic new brand identity system for the city of Aliso Viejo. Design applications included new logo, wordmarks, styleguide, advertising, print and digital collateral, vehicle design, city wayfinding signage and more.