S&P Global
Brand Refresh

As owners of the iconic S&P 500 and Dow Jones Index, S&P Global is an analytics and data organization capable of influencing daily world trade markets.

A complete brand refresh in collaboration with Landor & Fitch was unveiled to showcase the brands new big idea of ’life behind the data’ which served as the DNA for its new brand experience. Through a series of brand labs and workshops, we helped the organization redefine its brand strategy, brand architecture, messaging and visual identity.

This colossal project comprised a vast system of interconnected fine details that reflected its big idea through extensive brand touchpoints. Deliverables included digital, social, experiential, print, OOH, messaging, illustration, motion design, an online brand center website and more.

credits: Landor & Fitch