Wells Fargo
Various Brand Projects

Working with Siegel+Gale as a brand design consultant to develop various strategic brand campaigns for Wells Fargo. All projects shown here included brand identity development, digital design, web and UI design, copywriting and more. 

Wells Fargo Masterbrand Identity. Developed the comprehensive design and copywriting of the online brand guidelines site comprised of over 100 pages of detailed rules on how to use the all new Wells Fargo brand. Assisted in the design direction of the new brand look and feel. 

Wells Fargo Asset Management. A specialized division committed to providing guidance to individuals seeking strategies and insights on investing.

Greenhouse by Wells Fargo. A sub-brand established to attract a younger demographic seeking financial advice and assistance.

additional credits: Siegel+Gale